The work involved in running a successfully crowdfunding campaign should not be underestimated. Obviously, good preparation is important, but during the campaign itself there are a number of tasks to be undertaken which are important to the success of your campaign:
- Make sure your campaign gets as much attention as possible. Communicate within your own network, but also outside (think social media) so that you attract as many potential investors as possible.
- Post status updates. A "status update" is our name for a post on the mini-blog page of a crowdfunding campaign. Entrepreneurs can use status updates to keep followers up-to-date on the progress of the business. Some entrepreneurs will send ten status updates per day, while others will seldom use this feature. We recommend using it regularly, as it is one of the best ways to inform investors about the progress of a business, and may help to turn some of your followers into investors. Entrepreneurs also have the option to communicate with their investors privately on the Symbid platform. Posting an update in your Inner Circle, a closed environment visible to only the entrepreneur and their investors, is useful for maintaining a strong relationship post-funding.